About brand : Parle's first biscuit brand was Parle-G, which was launched in 1939. Parle-G quickly became a popular brand in India and soon became the best-selling biscuit brand in the country. In the 1970s, Parle expanded its biscuit portfolio and launched a number of new brands, including KrackJack, Hide & Seek, and Monaco.
Parle has also diversified into other food categories, such as confectionery, snacks, and ready-to-eat meals. The company's confectionery brands include Kismi, Poppins, and Melody. Parle's snack brands include 20-20, Hide & Seek, and Fulltoss.